Sponsor Spotlight: Clif Bar

Four years ago when I nervously sent off an email to Clif Bar about sponsorship, I really wasn’t sure what to expect. I was new to looking for sponsors and building relationships with companies. I was also new to elite cyclo-cross racing. So when I heard back from Clif Bar – to say I was thrilled would be an understatement.

Over the years I’ve learned more about the company, its practices and the people behind the tasty bars and gels. I am very proud to have the Clif Bar logo on my clothing and I think I wear a Team Clif Bar t-shirt at least once a week!

In a recent issue, Outside magazine profiled Clif Bar as one of the 50 Best Companies to Work For. I’ve never been to the Clif Bar headquarters but from what I’ve read and learned from chatting with staff at various events and at InterBike – I have to say that this is a very cool, ethical and forward-thinking company.

I’m proud of the companies who sponsor me and it really is a big deal for me to have the support of such a fine company. Beyond the nutrition products that feature organic ingredients, gluten-free ingredient lists, and are free of trans fats, high fructose corn syrup and hydrogenated oils – this is simply a good company. With podcasts aimed at providing nutrition advice, outreach programs to help communities through-out North America, and working with other like-minded companies to make a positive difference – Clif Bar is a company that hasn’t lost track of its roots or its principles.

Of course the food that Clif Bar keeps me fuelled with is the best out there! As you likely know I have a number of dietary limitations and it is easy for me to rely on Clif Bar and Luna products to keep feeling at my best. I’m a big fan of the Clif Mojo bars (Chocolate Almond Coconut and Peanut Butter Pretzel are awesome), the Clif Shot Turbo Energy Gel are my go-to before a cyclo-cross race and when I’m out on long training rides (yes, the Chocolate Cherry tastes as good as it sounds) and away from the bike when I’m traveling and recovering from racing and training, the Luna Protein bars are my bar of choice (Mint Chocolate Chip and Chocolate Peanut Butter are so very good).

Thanks Clif Bar for the amazing support and continued belief. I really do appreciate it. Here’s to a great 2012-2013 season and lots of good long rides and races!

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